Pink shirts are for loving boobies.

“Team, in support of Breast Cancer Awareness Month, wear pink tonight. Even the guys.”

The announcement early this morning came from the manager of the neighboring account, broadcasted over the office speakers. The voice was friendly, but in between the lines was the expectation that everyone will follow the instruction.

Feel your boobies

That there was a gesture of solidarity with Breast Cancer Awareness in the office is nice, even if it felt just like that: a gesture. No information drive, no supplemental activities, no explanations on what was the connection of pink shirts and the breast cancer awareness movement.

It frequently happens that commendable campaigns to spread awareness on various issues or conditions get trivialized into merely wearing a colored shirt, or displaying a ribbon, or changing one’s social media avatar. Awareness is often measured by how viral a campaign has become, or how fashionable it was to be seen supporting it.

While these visible actions themselves effectively draw attention to the campaign, often lacking is the education and, more importantly, the discussion that should accompany the gimmick.

I hope at least one of my pink-ish shirts isn’t in the laundry yet. And maybe I’ll sneak a link to a Breast Cancer Awareness website in our team’s chatroom and convince people to look it up.

If you’d like to know more about Breast Cancer Awareness, you can visit:

The National Breast Cancer Foundation
http://www.nationalbreastcancer.org/breast-cancer-awareness-month

Breast Cancer Awareness (BCA) Campaign
http://bcacampaign.com